Steve Jobs on the Creative Process

I’m a sucker for any discussion about The Creative Process. I love books by musicians and filmmakers about their craft. The Creative Process is so much more than just coming up with ideas. It’s about bringing a creative vision to fruition with collaborators while dodging the naysayers as well as dealing with realities and hurdles.

While browsing Netflix recently, I came across an interview with Steve Jobs from the mid 90’s. There was one section that really resonated with me. He calls it a disease to believe that creativity is mostly about an idea. Execution is critical.


Rob Schnapp