“You like me! Right now, you like me!” That’s right Sally. For that moment, we really liked you! Now here comes the social media parallel (don’t act surprised if you’re a regular reader of this blog). When you are asked to Like a brand on Facebook, you may actually like that brand – right now. […]

How NOT to do Social Media In a real life social situation, how long do you think you’d carry on a conversation with someone who only wants to talk about him or herself? And the next time you ran into this person, how likely would you be to strike up a conversation? You’d probably turn […]

The Democratization and Immediacy of Social

Go ahead. Make a Twitter account. Within moments of Clint Eastwood’s speech at the Republican National Convention, there appeared a hilarious backlash courtesy of an anonymous tweeter. Word of @InvisibleObama immediately spilled over from Twitter to Facebook where friends, regardless of political ideology, were sharing a non-partisan chuckle. The old saying “Money talks” is still […]