Classic commercial from Scali McCabe Sloves that ran for decades. They took a Hebrew brand and gave it National appeal. So simple. So persuasive. So frank (sorry, had to). We can’t. We’re kosher. (Source: http://www.youtube.com/)
A few weeks ago, while reading countless tweets from SXSW attendees, I came across a brilliant technology metaphor: Board games are closed solutions while a deck of cards is an open system with endless possibilities. So simple and so true. Think about it. Monopoly = 1Candyland = 1Clue = 1Risk = 1Scrabble = 1Battleship = […]
Western Electric (1959) If these models prove to be practical, and you – the public – like them, we’ll make them by the million Hindsight on future technology is always amusing. But past breakthroughs still deserve respect.
I don’t hang out with people who just talk about themselves without regard for others. Similarly, I don’t “like” or “follow” brands that just talk about themselves without regard for others. Brands (or those who manage them) shouldn’t try to sell in the social space. It’s an opportunity for them to engage with people on […]
Working on digital does not exempt you from some analog think time. Step away from your computer/smartphone/tablet and grab a pen/pencil/paper and just let ideas spill out. Don’t edit. Yet. Like an idea? Great. Spend a minute or two with it and then move on. Keep generating ideas. Stay media neutral. Take a break. Check email/facebook/twitter/tumblr. […]
If you’re ever in a room where somebody says “Let’s make a viral video!” just get up and leave. It’s an impossible ask. Anybody who tells you different is either lying or ignorant. Your goal can be to make a great video. But there is no way on earth to know what will go viral. […]
I’ve been checking in to GetGlue for quite some time now. It’s a social platform for real-time sharing of your entertainment favorites (TV, movies, books, music, gaming) while earning fun stickers. Stickers?? Oh boy!! What am I, a child? When I reached some sort of milestone, they offered to mail me actual stickers. How could […]
A Twitter Win for Dunkin Donuts thanks to unmelted cheese It’s good to see a brand use social media to its potential. By quickly responding to a complaint, Dunkin’ gains a satisfied loyal customer. (Source: http://www.youtube.com/)