REVENGE ON THE NERDS I didn’t go to art school to learn math and science. No, my desire was to communicate with ideas made up of pictures and words. And yet many art directors are now expected to know how to code. I’ve made countless TV commercials. But I have no idea how a movie […]
The poster for the new season of Mad Men is terrific – if you actually get to see it. The media company certainly owes AMC a refund. I can’t help but enjoy the irony of two communications dinosaurs (mailboxes and pay phones) clumsily getting in the way of the message. Photo by Rob Schnapp (on […]
One of the finest ads ever written.Funny that the writer’s name has “hack” in the middle of it. An excellent example of transparency in advertising.
Love seeing the classic VW Lemon ad in Mad Men. Great advertising in its original context: in a magazine (being jealously discussed by ad people).
Before there was Photoshop, retouching happened on actual photos. Skilled craftsmen (and women) would wield their airbrushes over dye transfers which were the highest quality prints available. The process of retouching was time consuming and expensive. Retouchers were paid nicely for their artistry. When computer retouching first appeared, they were in the domain of the […]
An art director designs but is not necessarily a designer. On the spectrum, art director resides somewhere between designer and copywriter. I remember the studio manager at my first agency commenting that “the art directors here are more like writers.” Fair point I suppose. The best art directors can write killer headlines. (and great copywriters […]
Considering a new logo for myself. – Rob Schnapp
When I walk into local businesses and see a piece of 8.5×11 paper taped to the window that asks me to “Like” them on Facebook, I wonder who sold them on the idea and for how much. Usually it’s some sub-par local ad agency (with a single digit Klout score) charging businesses a monthly fee […]