A cutting edge idea from Qatar University to shade and cool open stadiums. Intended for the 2022 World Cup in Doha. Run by remote control and fueled by four solar-powered engines, it will fly high to block sun rays and control temperatures on the field. Hmm… this could give new meaning to home field advantage. Leave […]
Proof that first-to-market doesn’t mean you can stop innovating.
The Chinese word for “crisis” is the same as that for “opportunity.”Aflac continues its smart, quick turnaround. They fired Gilbert Gottfried as the duck’s VO because of inappropriate tweets. Then they post a job on Monster seeking a replacement. Now they’re running this spot with the duck in a silent movie. The spot sells their […]
Eye-catching billboard in Times Square. But I have to ask: Where have all the copywriters gone?There’s no idea here. Just a cool media stunt. Sad.
TRUTH IN ADVERTISING One of the first virals that I recall seeing. Several years before YouTube.Back in 2001 this short film made the rounds to every ad person’s screen via email.Still hilarious and, um… true. Written by David Chiavegato and Tim Hamilton. Directed by Tim Hamilton.“So let me ask a question in order to give […]
Hey look at us! We’re on Facebook! And we have a QR code! We are soooo today! Who needs an intriguing, brand-building message? Just be all modern and offer a FREE BURRITO!That’s right, FREE!!
Unofficial Rolling Stones urinals. I’m surprised KISS hasn’t come out with a Peter Criss litter box.
Gilbert Gottfried put his webbed foot in his mouth. So now there’s an opening for a new Aflac duck. What could have been a PR downer turns into a positive social brand experience. Great example of making lemonade when life hands you lemons. By the way, voiceover talent is the greatest job on the planet.Go for […]
A Spelling Bee in the age of social media. by Rob Schnapp